Expert Advice Lynda Gratton, London Business School: Use Connectivity and Bring In Outside Ideas

lynda_grattonWe are moving into the era of extraordinary connectivity, creating huge opportunities for innovation. Here are some ways leaders get it wrong, and some ways they can get it right:

Getting it wrong: Believing that all the best ideas are in the senior team, and assuming that the real insights are held by people working full time for the company.

Getting it right: Using connectivity to bring together ideas from across the organization, as the leaders at Tata Consultancy Services are doing as they create a context where more than 300 ideas communities have naturally emerged. Or bringing ideas from outside the corporation, as the team at Procter & Gamble has done with its Connect and Develop program.

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