To be innovators, we must tap into the values that energize, motivate and guide our work.Our value are what we hold to be “of strong worth“, what’s most important to us. Values impel and guide the entire process of innovation – from start to finish, including how our front-end choice of values can impact the back-end value that results. So what kind of values are needed as the basis for innovation today? The answer is Human Values, the positive qualities of good character that come from our higher human nature. When human values form the basis of what, how and why, we are enabled to innovate at our highest capacity.